More beautiful but not Stronger

But Who is Robert ?

The little Robert or lil Rob is a character created by and for ABK to illustrate the Urban range of the collection, just like the humorous visuals of the Gravity range. The idea was therefore to give a slightly offbeat meaning to this range. So, the objective was set, we would have to take Robert out every season in peculiar situations This character was created for the winter 2018 collection, it appears for the first time on a solex printed on tee named Kona. The idea was to illustrate mountains and outdoor for the Urban range.

But why a Robert ?

So we thought about it, over a little coffee to find out how to illustrate the idea of outdoor in a different way. We have therefore taken up the codes of the pencil drawing and the always fantasized universe of the magnificent photos of the accomplished athletes in the most beautiful places in the world. So we thought about it, over a little coffee to find out how to illustrate outdoor in a different way. We have therefore taken up the codes of the pencil drawing and the universe always a little fantasized of the magnificent photos of the accomplished athletes in the most beautiful places in the world. And then we thought we'll do the same thing but ABK version, first our character will be rather chubby, it will be a big lazy guy who enjoys the outdoor but not forgetting about his little personal comfort, our character must act stupid in his way of life.....

Those you may have missed

A few tests have been dropped from production, here are 2 of many others you may have missed. The theme was the psychobloc If you have any ideas, do not hesitate to contribute using this address:

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